Example: FAQ that earns trust
A useful FAQ is not a hidden keyword block. It answers real buyer concerns, links to deeper evidence, and uses schema only when the questions are genuinely part of the page.
- Answer the question in one or two direct sentences.
- Add context or caveats immediately after the direct answer.
- Use internal links to data, pricing, documentation, or examples.
- Avoid repeating the same wording across many pages.